Tips for Managing a Social Media Community
Bring People to Your Website Through Social Media
Sometimes with all the talk about social media, businesses may briefly forget one of their original goals for initiating a social strategy—namely, bringing customers and prospects to your company website.
Cultivate Stories on How Customers Use Your Products and Services
You’ve followed the advice on monitoring your social media activity. You see that a customer tweeted about your product or posted a photo on Pinterest. They like you! They really do! Well, that’s all really exciting. And maybe you’ve even retweeted the message for the world to see. But why stop there? Why not be more of a brand storyteller and share those experiences further?
We’ve all probably heard it said a zillion times that engagement is key to social media community management. But the question we may find ourselves struggling with day in and day out is: What will be most effective? Conversen sums it up very nicely with this advice: “A social campaign should ask questions that cause consumers to stop, reflect and respond.”
When you look back at the questions you’ve posed in articles, tweets, or Facebook updates, which were the ones that generated not only the most responses in numbers, but also qualitatively, the most reflective and insightful answers? Can you do that again tomorrow? And the day after that?
Generate Your Content Strategy Over Time
Let’s say your team sat down three months ago and created your content strategy to take you through the rest of 2017. And your analytics and demographic reports from recent weeks all look good. End of story? Not so fast. Your community may be moving and reacting to something that happened yesterday or better yet, tomorrow.
Leverage Your Networks
Community managers need to know what’s happening on all of their networks. Even if you’re not the Twitter manager, for example, you should have a good idea of the conversations, tweets and hashtags taking place that involve your company and industry. At this point, social platforms work hand-in-hand with one another.
Conversations flow freely from one network to another and in order to be effective, social community managers need to be able to leverage their networks and bounce off one another.