Social Media Management for SMEs and Corporations in the U.K. Elevate your #socialmedia presence with our automated service. Financial Services Specialists.

Content Management

Pay Per Click (PPC) Management

Profile Creation

Analytics Service

Client Support Portal

Feel free to contact us
If you would like to register for any of our services, or to find out more, please feel free to contact one of the team. Our support is all online, which means we can keep our prices low.

info@elevatsocial.co.uk

Flintshire, North Wales

info@elevatesocial.co.uk

Flintshire, North Wales

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Elevate Social

Why Elevate Social?

Elevate Social was formed following great success from driving new business for a small Independent Financial Advisory firm, along with a local Publishing company. Both businesses have benefited massively from creating a strong online presence, largely created using Social Media profiles on Twitter and Facebook.

Because of this success other local business asked for the same results, hence the birth of Elevate Social.

We believe the key to our success stems from our Schedule system. We faced the problem of wanting to engage with potential customers, but not have to be up working till 10pm at night sending tweets and posts. We wanted to create engaging content in the day, during business hours but schedule them to be published during Social Media Hotspots (typically in the evening and weekend).

Why are we Specialists for Financial Services?

This is where Elevate Social was first born. We created a strong and successful Social Media / Online presence for a small IFA firm in North Wales, generating numerous enquiries and client meetings on a weekly basis.

From this we understand the compliance and regulation constraints of what an authorised firm can, and can’t say via Social Media. We have also helped via Pay Per Click (PPC) to create a whole new income stream from automated advice, #roboadvice we believe is a huge injection for financial services and just one of the new technologies brought from #fintech.

For these reasons Elevate Social is registered with the ICO for Data Protection and we have professional indemnity insurance for the work we undertaken. Furthermore, we have followed the FCA’s Social Media Guidelines with Social Media since inception.

What is our Schedule System?

We offer two Schedule systems for Facebook and Twitter. The reason we have not created one system, is that we believe these are very different platforms and should not replicate posts. Why would you only create a 140 character post on Facebook, when you could create a much more compelling posts with multiple images and links.

A further benefit is that posts and tweets add value to your SEO presence, if you are creating unique posts for each platform, organically you are creating more compelling content which will be found from multiple sources.

In a nutshell our schedule systems allow you to create content in your own time but schedule them to be published during Social Hotspots, the time when most users are online and likely to engage with your content. For Facebook Fridays are typically a good day.

Elevate Social Live Chat

Looking to have a quick chat with one of the team? Try our online chat feature available Monday to Friday 9am till 5pm (closed bank holidays). If you catch us outside of these teams, just send us an offline message and will reply as soons as possible.

Please note we cannot guarantee the availability of this service.

Why online only?

Simply to keep our prices low. We are script engineers, web designers and all round technology lovers. For this reason we wanted to focus on getting the content right and using technology to do the hard work for us.

Every customer receives access to our ‘Client Support Portal’ which allows you to submit questions, submit tickets, track invoices, track projects and much more. Its monitored by the team and every query is responded to within 24 hours, within business hours.

Why Focus on Social Media?

There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.

Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.

Benefits of Social Media for Business

Customer Insights

Social media generates a massive amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.

Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.

Increase Brand Awareness

When you have a presence on social media, you make it easier for your customers to find and connect with you. By connecting with your customers on social media, you’re more likely to increase customer retention and brand loyalty.

Targetted Ads

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on LinkedIn, you can segment by things like location, company, job title, gender, and age—the list goes on. If you’re running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.

Customer Experiences

Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).

Increase Website Traffic

One of the biggest benefits of social media for businesses is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Elevate Social on Twitter Re-tweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”

Build Relationships

Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows tourism brands to create dialogue with travelers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.

PPC Management

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Why is Keyword Research Important?

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

What is the Importance of Ongoing PPC Management?

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

  • Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
  • Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
  • Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller more relevant ad groups, which help you create more targeted ad text and landing pages.
  • Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
  • Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
What is Bid Based PPC

The advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

What are Landing Pages?

In the simplest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.

This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.

If you dont already have these, Elevate Social can design, build and implement a solution.